Social networks are frequently tapped for film marketing, and "Avatar" successfully built connections and conversation on Facebook (close to 1.3 million fans), MySpace (close to 800,000 friends) and Twitter (over 25,000 followers). According to Sysomos, a social media analytics firm, "Avatar" was the most talked about film on Twitter in January 2010. Some of those tweets resulted from a "Tweet to Listen" promo that required fans to send a messageon Twitter in order to listen to music from the film. "Avatar's" social media strategy also branched out to YouTube (close to 11 million video views), Flickr (over 1 million photo views) and a TypePad blogging community (close to 4,000 members).
Weiterführende Nachrichten:
- Waltz gewinnt, Avatar der große Verlierer
- SITEFORUM beim Social Media World Forum, London 15. März 2010
- Wim Wenders stichelt gegen "Avatar"
- Coke erklärt Social Media | Off the record
- Cannes: Mark Zuckerberg ist Media-Person des Jahres
